My transformation journey started two years ago, when I met Angela Lisitsa, one of the co-creators of VERRYYOU.
I wanted to change my style. But I was always afraid to do so.
While I have always trusted her taste, her artistic talent and her eye for style, the language of an artist was not effective on my practical, rational self.
VERRYYOU was the voice that persuaded me to take action – machine language, the language of AI. The technology is perfect and I have experienced it on myself.
People like me seek to have every statement backed up by an argument (this is a lawyer in me speaking). To show something and call it beautiful is persuasive (because an artist says so) but leaves questions why exactly this way, why not a bit darker, longer, straighter or whatever it is. And this is where a machine makes it conclusive, “beautiful beyond any reasonable doubt”.
VERRYYOU persuaded me to cut my hair, - a huge step for me, changed my office wardrobe from a collection of boring suits to powerful statement outfits, changed my make up routine.
But more importantly, it changed the way I think about style. From occasionally flicking through fashion magazines at my hairdresser and thinking of style as an industry that I’m far removed from, I grew to appreciate that style is an effective tool for the corporate world. I have learned that I can use my style to manipulate perceptions, to influence outcomes of negotiations, to impact decision making.
The power I feel when I look in the mirror is exhilarating.
I thank the talented creators of VERRYYOU and wish their venture success.